Case studies

Outcomes over vanity metrics

Each project is different—these summaries highlight how we scope, build, and hand over work for New Zealand teams. Names anonymised where clients asked for discretion.

Trade services

Regional services company: from PDF price lists to a lead-ready site

Problem

Enquiries came through phone tag and outdated PDFs. The team needed a fast mobile experience and clear service areas without hiring a full marketing department.

Approach

Structured the offer into scannable service pages, added local trust signals, and wired a simple contact funnel with spam protection. Integrated their existing CRM email endpoint so leads landed in one place.

Stack

Next.js, Tailwind CSS, server-side form handling, Plausible analytics

Outcome

Launch in under two weeks; measurable uplift in form starts from organic local searches within the first quarter (client-reported).

Logistics support

Operations-heavy SME: internal job board replacing shared spreadsheets

Problem

Dispatch coordinators maintained job status in three spreadsheets with conflicting versions. Errors slipped through during shift handovers.

Approach

Mapped the minimum viable workflow (create job, assign, status transitions, audit trail). Shipped a role-based web app with email notifications and read-only views for partners.

Stack

Next.js, PostgreSQL, Row-level access by role, deployed on managed cloud with daily backups

Outcome

Cut duplicate data entry and gave managers a single timeline per job. Phase two added CSV export for finance reconciliation.

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